In The Car launches as embedded auto insurance MGA start-up on Incline paper

By David Bull

Published: Thu 9 Jan 2025

Former Tesla insurance chief Matt Edmonds has launched a digital-first auto MGA initially writing on the paper of Incline Insurance that has ambitious plans to revolutionize the segment by providing near frictionless coverage integrated seamlessly with carmakers and dealerships at the point of sale, The Insurer can reveal.