How to build an insurance brand? Stop talking about insurance
Sixteen years ago, the Italian insurance giant Unipol embarked on a journey. Entitled “Beyond Insurance”, its aim, in the words of Giacomo Lovati, the appropriately named chief beyond insurance officer, was to “create a cocoon" around the company’s customers, expanding touchpoints and enhancing loyalty.
If you are a subscriber, please sign back in to read this article
If you are not currently a subscriber please see contact details below